The Referral Philosophy

How are businesses built? First, the idea is born.  A plan is then concocted, this plan is executed, and, if successful, a business has blossomed. To help grow this concept from idea to successful product or service, a lot of blood, sweat, tears, tenacity, thought, help, time.....

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Chris Erickson
Reflections on the Surfing Madonna 5K

It seems these days that there is 5K every other weekend. They have become a prevalent piece to many-a-persons' weekend. 5k runs are a positive, fun way for people to get involved locally and contribute to a worthy cause. I have seen these events advertised for a bit now.....

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Chris Erickson
What can I recycle in those blue cans?

Going green, being sustainable, protecting the environment...remember the 3 R's? Whatever you would like to call it, I'm all for eco-consciousness. When I was younger, we didn't have the big blue recycling bins, so my folks took it upon themselves to recycle what they could. We.....

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Chris Erickson
#ReadMore

One of the many goals that I set up for myself is to read more. What does that mean? Well, in 2015 I read half of a book, so 3/4 of a book would be more. Actually, the goal for 2016 was 5 books. Sitting here mid-October, my total is 1 (i did just pick up a Napoleon Hill paperback).....

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Chris Erickson
45 Reasons Why I Love Encinitas

I am one of the lucky ones, born and raised in San Diego - what more can you ask for. Birthed in Oceanside, lived in Vista while I was young, had a good run in San Marcos, college at SDSU, party years in PB, and a few years back, bought a house in Encinitas. Man-o-man have I.....

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Chris Erickson
New Encinitas Info

New Encinitas has everything one would need within a short 5-10 minute drive. Bisecting this area of the city is El Camino Real. This main thoroughfare is surrounded on either side by one of the many business's offering anything from sushi to spices. There are a number of big box.....

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Chris Erickson
Olivenhain Info

Olivenhain sits in the Easternmost part of Encinitas, bordering the prestigious community of Rancho Santa Fe. Olivenhain, impressive in its own right, has a completely different feel and layout from the other four areas.....

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Chris Erickson